EVERYONE CAN BUILD.
WHO GETS THE CUSTOMER?
Essays by Chad Boyda on distribution, AI, and the fight to reach the buyer.
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Your competitor might reach the customer inside Claude before they visit your website. Why I’m treating its plugin directory as a distribution opportunity.
Chad Boyda
7 min read
BUILD A WAY TO
YOUR NEXT CUSTOMER.
Unfair Distribution is a practical book for founders who have to make the next sale count.
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