UNFAIR
DISTRIBUTION

EVERYONE CAN BUILD.
WHO GETS THE CUSTOMER?

Essays by Chad Boyda on distribution, AI, and the fight to reach the buyer.

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A crowd walks into a red doorway inside a monumental black speech bubble, passing two nearly empty entrances on an acid-yellow ground.

Your next customer might send an agent

I built an agent that tried software and recorded demos. A buyer could use one to test your product before you get a chance to give the sales pitch.

BUILD A WAY TO
YOUR NEXT CUSTOMER.

Unfair Distribution is a practical book for founders who have to make the next sale count.

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